Text graphic with the phrase "What Skinned Cat does..." in a yellow, tilted font.
Billboard advertising Amart Furniture sofa with blue sky background, shows headline 'LOUNGE LIZARDS WELCOME' and a partial image of a blue armchair with a patterned pillow. Has text that reads Outdoor in yellow for the outdoor section of the website.
Close-up of a rustic, wooden book with yellow text over image reading 'Direct Marketing' on it. Represents the Direct Marketing section of the website.
A sailboat on the water with the Sydney Opera House and city skyline in the background. The sailboat features Nant Whisky logo. Image has yellow text reading 'Experiential' on it, represents the Experiential section of the website.
A group of four people leaving a hotel after what looks to be a big celebration. One man is holding a golden trophy, and another is in a bathrobe with red underwear. An overlay text says 'TV' in the top left corner. A scene from a Ladbrokes tv ad.
The image shows two bald men looking through a round pipe or opening. Both have markings on their foreheads, and the man in front is wearing a chain necklace. The background indicates an urban setting with a parked vehicle. The photo appears to have a purple and pink filter. The phrase 'Art Direction' is written in large, yellow text at the top left corner.
A cartoon rabbit head with large black eyes and red lips peeking out from a hole, with a blue background and yellow text that says 'New name?'

So, how would you choose an advertising company? They’re all promising the same. Such a decision can be confusing, and nerve racking. It’s a subjective industry afterall. And changing in front of our eyes.

Skinned Cat isn’t for everyone. It’s small. And will remain that way. It won’t have 40 clients on the books. None of this ‘little fish in a big pond.’ Two or three max. Not the ideal business model, maybe. But a great model for the client.

Whether your internal team needs some assistance, you’re involved in a separate project

The following services are where Skinned Cat could help you with.

Has to be the best medium out there. You literally can’t turn it off. And if it’s good, you can’t ignore it. Scroll proof. Position is crucial too. And the time of day. Or season. A great reminder or tease for any campaign.

Outdoor

Having been an art director most of my career, I describe it as holding the reins of a brand. Because it can go off the rails with various creatives, or the brand migrating to another agency or overseas influence. Bottom line, you need great art direction to stand out to ensure the message is clear. The art direction should speak to you before the copy does.

Art Direction

Done well, it’s a powerful medium. And there are no limits. Who do you need to get in touch with? Set up an introduction with?

Direct Marketing

This is where a brand can rise above its competitors. And consumers love it. It just has to be good. Want to hijack your brands’ mascot? How about letting frustrated competitor customers chuck a tomato at your competitors? Body painted performers to add spice to an opening? A pop-up store? Whatever it is, there’s always a way to get it done.

Experimental

Always fun but can be expensive. Having a well-thought-out production so you can maximise the value and cut it up for social content makes it more effective. From concept development, copywriting, art direction through to execution. This involves choosing the right production company for the project.

Television

It’s important to analyse where your brand sits in its category. From this, we can determine what strategy is needed to move it forward. Or find out what the cause is for it being stagnant. Truth shall set you free in these workshops. And the more, the merrier (people that is, not workshops). You’ll be surprised what is sometimes staring you in the face. And it’s understandable. Every company ends up in a bubble. These workshops offer a helicopter point of view.

Brand Workshops

Most brands just need a refresh. After all, the equity built up over the years is worth something. So unless it’s dying on the vine, an evolution may be all that’s required.

Brand Refresh

A start-up? Brand out of style? Merger? It’s harder than ever to name a brand nowadays. But not impossible.

New Name?

Skinned Cat can design the content that goes onto a website. And organise the best website company to build it. This way the process will be efficient, and can choose a company that has capacity. This is crucial. Most website companies can be bottlenecked in the midst of large builds, so you need back-ups.

Websites

So many brands just don’t bother exploring this medium. It’s crucial to stand out in this field. Show off. Be more environmental than your competitions. More fun. More now. Whatever it is, if your packaging is bland….

Packaging

Whether it’s internal in your store, or head office for morale, or your company vehicles are looking tired, design is king. And it always starts with an up-to-date style guide.

Logo/Design