Text that reads 'Art Direction' in dark purple, bold letters against a light background with a purple shadow effect.

Art direction covers so many disciplines, even in one project. Fonts, colours, personality, interpreting the style guide, choice of photographer, director, illustrator, locations, casting, layout, typography. I could go on. And they’re the ones who analyse a deadline to scope the work-out to see which direction is possible for the budget.

As Skinned Cat says:

‘You should read the art direction before you read the copy.’

Children playing in a forest with a large, colorful number one and the letter L, sunlight filtering through trees, some children blowing bubbles, others painting and relaxing.
A cow entering a store through an open door, with shelves of dishes and glassware inside, and decorative items on tables and stands, pink lighting, and a chandelier hanging from the ceiling.

ABC Childcare

A person's hand with an open palm, appearing to balance a flying penny coin against a blurred red brick wall background.

The Bulletin

A rugby player crouching behind a bar with angel wings edited behind him, with a caption about breaking the defensive line and greeting the fullback, and a rugby logo at the bottom.

Brisbane Youth Services

Australian Rugby

XLR8 Alcoholic Cola

A colorful magazine cover featuring a cartoon illustration of a man with exaggerated eyes and a woman with surprised expression. The man is in front of a washing machine, holding up a dirty pair of underwear. The woman stands in a doorway, looking surprised. There's a can of vodka, a ping pong table, and a box of ONO soap on the table. The cover has text: "Footy Commentary Clichés," and quotes about the season, with a note that says "Mix things up a bit during the footy finals."

Nant Whiskey

UDL AFL

All Previous Work
A woman's leg in white high-heeled sandal with ankle wrap, earbud headphones on her leg, and the text "Music to Shoes."

Indooroopilly Shopping Centre