An overlooked medium, yet one that is so measurable, entertaining, and rewarding. You’re literally handing a gift to a potential customer, and a valuable one too. And who doesn’t love receiving a cool gift? It just has to be memorable. No point in doing it otherwise. They can take time. And per unit, costly. But if you value a specific audience that doesn’t know you, there’s no better way than direct marketing. And it’s not just about giving away something. You should be introducing them to something unique. The first to see ‘x’. Maybe it’s a generous discount. You could invite them into a VIP loyalty club. Why not a seminar where they can test the product for themselves? Keep on being generous. More generous and likable than your competitors and you’ve already won.