Well, the name does suggest the tone of the studio. The attitude of ‘there’s always another way to skin the cat’ is something I’ve said for many years. To clients. To fellow creatives. And to myself. I honestly believe it. There’s always another way from the mundane. The wallpaper. The vanilla. You just have to look for it. It may come from observing your consumers. Or your competitors’ consumers. It could come from a unique selling point of the brand, which is ideal. Whatever the brief is, there’s always a way to solve it creatively. How it ends up looking, or sounding, or making someone feel, is the fun part.