Red text reading 'Aust Rugby Union' 'Art Direction'.

Poster, magazine, press campaign for Australian Rugby. Idea behind it was to show kids no matter what size or shape you are, there’s a position on a rugby field for you.

Matty Burke as the bird of prey. Prosthetic nails were great. One shot too. Front row were awesome. And Greegan seemed to be the crowd favourite. And I had no idea how tall John Eales was. Took a while on the typography on this campaign. Needed to be bold, but the imagery had to lead.

A black and white poster featuring Matt Burke perched on the cross bar with wings, with the headline, 'SO YOU BROKE THE DEFENSIVE LINE. NOW SAY HELLO TO THE FULLBACK', for an ad campaign for Australian Rugby.
Three fierce rugby players with screaming faces, muscular bodies, and large horns on their heads, with the headline, 'TRY TELLING OUR FRONT ROW THEY CAN'T HAVE THEIR BALL BACK', for an ad campaign for Australian Rugby.
George Greegan, Australian rugby player body painted as a cheetah in mid-run on a blurred background with the headline, 'A GREAT HALFBACK HAS ONLY 2 SPEEDS. FLAT OUT AND STOP.' for an ad campaign for Australian Rugby.
Front page of the Sydney Daily Telegraph newspaper dated March 12, 1998, featuring a story about George Greegan's body-painting for rugby promotion.
A newspaper sports page from March 12, 1998, featuring a large photo of a human figure painted with a cheetah pattern, in a diving pose, with the headline 'WANTED' above it. Referring to the ad campaign for Australian Rugby.
A muscular man with a stern expression, with spider-like arms covered in spikes, emerging from a web. The background is dark with white lines forming the web pattern. Text on the image says, "Sure you can gain ground with a kick, but try winning the lineout." The logo for rugby is displayed along with the message "Go with your instincts" and a website address.