3D text graphic listing Gannon's, Fabrications, and Direct Mail.

Gannons is a family owned and operated company which design and custom build display doors and cabinets for cold room systems. Chris Gannon wanted to get in front of the large supermarkets. His latest product, the EcoDoor, is 60% more efficient than what’s out in the market. That, over many refrigeration doors, can add up to millions of dollars of savings on large companies’ electricity bills. Let alone omissions going into the environment. I was emotionally invested in this from the start.

So the product is great. All we needed to do was demonstrate this. But how to let the refrigeration engineers of supermarket chains realise how inefficient their current systems are. With engineers, irrefutable factual evidence was needed.

A blue cooler with a white lid that has a label saying "Chilling Facts Inside". In front of the cooler, there is a FLIR C2 thermal camera, its box, some small ice-like crystals, and a blue card with white text.

The idea was to use thermography. We sent out an esky full of fake ice, containing a thermal camera (for them to keep), along with a heat sensitive personalised brochure. The brochure points out how the fridges in aisle 7 should look. Blue, in thermal imagery, that is.

But they don’t. (We tested this thoroughly). But don’t take Gannons’ word for it. See for yourself.

A person holds a thermal imaging camera showing a person standing in a room. The person on the camera screen is hot, with a yellow and red coloring, while the background is cooler shown in purple and blue. In the room, there are wooden shelves with books and a green potted plant, a fridge, a person in a black shirt standing in front of a kitchen area, and some plants on shelves.
Person holding a thermal camera showing the difference in temperature of objects inside a room, including a bookshelf and fridge.

The eskies were delivered to a certain head office in Sydney.

Months passed. Nothing. Chris Gannon was nervous. I thought there’s no way this will fail. Surely. Months later, we realised the 3 engineers had been working from home due to Covid.

A blue cooler with a white lid that says 'Chilling facts inside...' is placed on a wooden cabinet next to a green plant. A black mesh chair is partially visible on the left, and a small metal donation box labeled 'Post' is on the floor beneath the cabinet.
A cooler filled with ice surrounding a closed box with a blue strap. The box has a label asking, 'Sweating over your refrigerator door cost? Les Lachlan.' The cooler is on a wooden floor next to a pink sticky note labeled 'Lachlan'.
Person holding a blue card with text, in front of a blue container and packaged electronic item.

Weeks later, Gannon EcoDoor team secured an audience with the giant retailer’s selection panel for doors and aluminium inserts for:

  1. Australia’s largest supermarket chain (950 stores)

  2. A major national discount liquor chain (250 stores)

  3. A major national convenience liquor chain (1,350 stores)

Gannons have recently moved to a larger factory.