This is a great example of how to inject personality into a brand through a name. And give a hint as to what category it’s in. Laterally. Once again, the original name was cold, and rationale. Felt like a part in a parts’ brochure.

The company is an all-in-one cloud-based communication business system. Think of it as a fool-proof IP phone system.

So, for businesses, that are more than likely in sales. And talk a lot. Rabbit on. Yabbit. A mix of rabbit, and ‘yadda, yadda, yadda’. And it has IT in it. And available. The tagline, ‘We’re all ears’ was an easy sell. All about service. Nothing to do with the character whatsoever.

But the gold of it was you could then create a character from the name...

So, don’t be complacent with your brand’s name. Don’t be like a typical law firm. Or ego mad ad agency with surnames of partners.
Only good one out there was Mojo. (Alan Morris and Allan Johnston). Bloody legends.

Droga5 is good too. Dave Droga said that he named the agency after the tag his mother used to sew into his clothes.
He was the 5th child. Smartest guy in advertising.