Red text reading 'Whinging Poms' 'Experiential'.

After ‘failing’ to launch Sunny the Egg into the UK market, Sunny Queen Farms wondered was it because Sunny was too positive for the Poms. Strange thought. So they tested this theory out and launched The Whinging Pom egg carton. In the UK. Starting out on Facebook, to egg consumers on, it became a PR stunt, taking over Australia Day.

A full page press ad for Sunny Queen Farms Whinging Pom Eggs campaign, with a carton of eggs showing angry faces, an egg with an angry face, and promotional text for voting on their facebook page.
A Facebook profile page for a user named Sunny The Egg, and a poll about Whinging Pom eggs. The page has a banner promoting a new Whinging Pom Egg product, and other humorous sections like a poll, flash game, and tweets.
Bus stop advertisement for The Whinging Pom Egg with an angry face, UK flag background, and text 'The New Whinging Pom Egg! A dozen frowns in every pack.' Part of Sunny Queen Farms Whinging Pom Egg campaign.
News anchor Norm Harding reporting in a news studio with a graphic showing a cracked egg with an angry face and the British flag in the background, accompanied by the headline 'New Egg Cracks Poms.'
Carton of eggs with angry face emojis drawn on each egg, labelled as 'Whinging Pom Eggs,' from Sunny Queen Farms, featuring a cartoon egg with an angry expression on the packaging.
Facebook comments about Australian and UK eggs, mentioning egg chips, chips on shoulders, and people’s preferences for different types of egg-related snacks. Part of the Whinging Pom Egg campaign from Sunny Queen Farms.
Black T-shirt with a graphic of an angry emoji face and a British flag background. Text on the shirt says, "I'm a whinger and proud of it." Part of the Whinging Pom Egg campaign from Sunny Queen Farms.
A city street scene with a red double-decker bus in the foreground. In the background, there is a large billboard for Sunny the Egg with a smiling sun and the text 'Wake up on the Sunny side' in bright colours.
Person in a whinging pom egg costume standing in front of a red double-decker bus with an advertisement for Whinging Pom Egg and Dee Decker Tours. Part of the Whinging Pom Egg campaign from Sunny Queen Farms.
Two elderly people in historical costumes stand beside a large, egg-shaped character with a sad face, at an outdoor event with trees and other people in the background. Part of the Whinging Pom Egg campaign from Sunny Queen Farms.
A person dressed in a costume resembling a white egg with an unhappy face, holding a small Union Jack flag, standing in front of a decorative stone wall with a crest and lion and unicorn statues. Part of the Whinging Pom Egg campaign.
People at an outdoor event with Union Jack flags, balloons, and a table. Part of the Whinging Pom Egg campaign from Sunny Queen Farms.
A person in a large egg-shaped costume with a sad face stands outside Rod Laver Arena, a large sports stadium with people in line. Part of the Whinging Pom Egg campaign from Sunny Queen Farms.
A large white egg-shaped cartoon character with a sad face, holding small British flags in each hand, in front of a Newcastle Brown Ale sign. Part of the Whinging Pom Egg campaign from Sunny Queen Farms.