3D text saying "Occupy Property Naming" in orange on a black background.

This was one of those times when a partner of a start-up was nervous about the proposed name. And I totally agreed with him. I can’t even remember what it was. But it sounded Latin. I presented a long list and there was one stand out. Occupy. It suited his attitude. Wanting to shake up the commercial office and industrial world, the ‘challenger’ tone of the name felt right. And every piece of collateral lived up to the name. The name occupied both sides of the business cards. The corporate brochure had one page, die-cut, for each letter of the name. And the logo stacked in multiple ways, depicting a row of offices, to a tall tower. They’ve embraced the identity more than most clients ever do.

Two business cards for UCP Property, featuring large red block letters spelling 'UCP', with contact information and the slogan 'On another level'.
Open booklet with a red page on the left side titled 'Are You Going Up?' and a handwritten letter on the right side. The background is dark, and there are reflections of a window and street scene visible in the letter.
Black umbrella with red and white text that reads 'OCCUPY PROPERTY' and 'On Another Level' on a light grey background.
An Occupy Property promotional beer from Soapbox Brewery, named Elevator Pitch.
Website homepage for Occupy Property, showing a modern office building exterior with three people standing outside, a menu on the left, and a text box on the right with the heading "ARE YOU READY?" in red and a description about workplace change.