Text saying 'Ladbrokes outdoor' in orange 3D font on black background.
Advertisement poster promoting Ladbrokes cards with a black and white image of a man in a suit holding a red Ladbrokes card, set against a red background with white text.

The relaunch of Ladbrokes in Australia. With the competition in Australia so bloody Australian, patying homage to the heritage of the client made complete sense as a differentiator. The main character was found, an original Chelsea lad. With the cockney accent, Ladbrokes stood out. In radio. In tv. And in outdoor.

A promotional billboard with a man pointing at the camera. The billboard advertises a betting company called Ladbrokes, featuring the slogan 'Your Dosh in a Dash' and information about an event on Saturday the 12th. Other parts of the billboard advertise beer and food at a different event.
Billboard advertising Ladbrokes, featuring a woman holding a red card, with text about betting and a website URL.
Billboard advertisement for Ladbrokes, showing a man in a suit holding a red Ladbrokes card, with bold text promoting quick cash out. The background is split into blue and red sections, with branding and website URL at the bottom.
A man in a suit holding a red Ladbrokes card with a playful expression. The background has a red and light blue split design, with bold white text advertising Ladbrokes.