Well what can I say. First real tv ad and I learnt a lot. Like never count your chickens. Probably too ahead of its time. Dave Shirlaw (writer) and I had to work with the line ‘Wherever there’s a revolution, there’s a splash of red’. We interpreted a revolution to be as social one, and the campaign was born. 

The second ad in the series was a black man winning at Augusta. (Remember, Augusta Golf Club only recently have accepted African Americans even playing the course, let alone becoming a member.) We were struggling with the third concept, when we got the news from the UK that under no circumstances will the ‘lesbian wedding ad’ ever run. And never ran it did. But it has made some awesome lists in its history. Go figure.

I’ve included this on the website because it moulded my creative thinking. Creating something different within the category. It does come with risk, and for some clients (such as Diageo), it was just too much for the times. Not an easy decision to make, after all the money and time spent. But someone call it.