Heritage Bank
The video below explains the campaign well. In a snapshot, Heritage Bank, a regional ex-mutual building society, wanted a ‘Switch bank’ campaign. Switching banks is one of the top ten real pain in the arse jobs to do. So, add some emotion to the process, some entertainment, and the decision to switch might become real. By utilising the public sentiment out there against the lazy money grabbing Big 4, we gave Joe Public an avenue to vent his/her frustration before switching. Vote with a rotten tomato against, (or for) their banks via a live banner. Overwhelmingly, it was a vote against the banks. I happen to be the cleaner in the 24 hour live feed, mopping up the floor of slippery tomatoes. It was the messiest set I’ve ever been involved with.
This campaign did well at the awards. Client of the year too.
A bus shelter takeover campaign throughout the city. My absolute favourite was getting the top of the bus shelter to be media. Not sure how much the media company charged for this. And conveniently outside Westpac head office. So we took advantage of this view point (from their point of view) and gave them a customised message. Word on the street was that Westpac sent some of their staff to balance out the votes in favour of the Big banks.
But the real essence of this campaign was a 24-hour banner takeover of the Courier Mail, with an expandable live banner that you could interact with. And by that I mean throw a heap of rotten tomatoes at the Big 4.
Various ads driving people to byebyebankrage.com.au
And explaining how easy it is to switch.