This was an unusual project right from the start. A biodegradable, environmental, affordable coffin, or casket, entering a conservative category. The name was Bioboard, which I disliked. Devoid of emotion. Funerals are up there with birth. The expression ‘pushing up daisies’ came to mind, and then came the ear-worm from the 90’s song “Push th’ little daisies’ by Ween.

So I presented Daisybox. It was friendly, environmental, and memorable. And available.

Couldn’t help myself with the logo. Sketched a daisy and the petals became the coffin shape. Subtle though.

A gift box with an image of a woman smiling is shown on a wooden surface, alongside greeting cards with a daisy design, a poem, and a handwritten note.

Yellow wicker outdoor storage bench with white cushion on top, set on wooden legs on a lawn with bushes in the background.

Green painted outdoor table with a white plate, a pen, and a tube of paint on top. The table has abstract green brushstrokes on its side. Behind the table, there is a garden with leafy plants, a pot with a plant, and a wooden fence.

A car driving along a coastal road with the ocean in the background and a spray of waves. Text overlayed reads, 'When it comes to funeral planning, families are discovering a better way to go.' Trade ad for Daisybox.

What is so emotional about the cardboard coffins, is that family and friends can decorate it, paint it, write personal messages on it. It’s incredibly powerful, and assists people with closure. Especially children.

Looking up at tall trees in a forest with sunlight filtering through the leaves.