With client supplied images, I created a simple outdoor campaign that wasn’t in the ‘yell and sell of old SuperAmart’ style.
The initial execution of ‘LOUNGE LIZARDS WELCOME’ set the tone of the campaign. (Some puns crept in, I must admit). I love writing for outdoor. Must be simple. A few words. I tried to keep it to 3 words max.

A billboard advertising furniture with the text 'Lounge Lizards Welcome' and an image of a blue sofa, with a price tag of $999, for Amart Furniture, against a clear blue sky.

Outdoor billboard advertising a sofa from Amart Furniture in an urban cityscape with tall buildings and a busy street.

Advertisement for an orange sofa with dark pillows, priced at $899, from Amart Furniture, featuring a slogan 'COUCH POTATOES REJOICE' and mentioning 10 superstores across Brisbane.

Advertisement for Amart Furniture featuring a black coffee table and a sale price of $49.

An outdoor advertisement for Amart Furniture featuring a 7-piece dining suite with a wooden table and blue cushioned chairs, priced at $699, with the slogan 'Good Times Tables' and 'Furniture for life.'

A double billboard advertisement for Amart Furniture showing images of two sofas, one with the headline 'UPSTAIRS' featuring a sofa bed, and one with the headline 'DOWNSTAIRS', featuring a sofa with prices and branding.

This is a great example of writing for the medium. In this case, a double billboard that is effective when one brand takes both. The concept of upstairs for a sofa bed and downstairs for a couch seemed perfect.

An outdoor advertisement for a blue two-seater sofa with a patterned pillow on a white background, with the headline 'SOFABULOUS' with price $699, for Amart Furniture with store location in Sydney.

An outdoor advertisement for a gray sofa bed priced at $249, with the headline 'SLEEP ON IT" for Amart Furniture.